We aim for content that conveys joy by adding 'laughter' (笑) to 'ut' (上), which is attached to a specific noun and meaning up, to mean empathy, communication, and emotion over laughter.

Based on the 25 years of licensing, merchandising, marketing, network, and promotion experience of domestic and foreign character animation IPs, including 'Lazy cat Dinga', 'The little penguin Pororo', 'The Little Bus Tayo', 'Chiro & Friends', 'Kongsooni', 'Secret Jouju', 'Tobot', 'Beyblade', 'BabyRiki' and Dow Dow', we support domestic IP business development and overseas IP business development.